AstoeCompanyEnterprise software partner
The firm

You deal directly with the engineers writing the code

Astoe Company is a software engineering firm run deliberately small. There is no account manager relaying your requirement to an engineer in another room, and no ticket number standing between the two. You explain the operation once, to the person who then builds it.

Lahore, Pakistan — delivering remotely Mon to Sat, 10:00 to 19:00 English and Urdu
What we are

We engineer the software that runs the operational core of a business: what is held in stock, who owes what, which opportunity has gone cold, and whether the drawer reconciles to the report at close of trade. Sometimes that is a web platform, sometimes a mobile application, sometimes a transaction counter or a messaging automation. Usually it is two or three of those on a single database.

Most engagements replace a stack of spreadsheets that outgrew what a spreadsheet can hold, or a legacy system whose original developer is no longer contactable. Both begin the same way: documenting what actually happens in the organisation today, rather than what a previous consultant determined should happen.

We work in PHP with MySQL on infrastructure you control, with a React front end for the interface layer, plus mobile builds, messaging and AI where the requirement genuinely warrants them. The stack is selected for operational longevity, not for what was fashionable that quarter.

What we are not

We are not a software product company. Nothing here is a subscription you rent, and there is no per-user fee that escalates each time you hire. Every capability on our capabilities page is engineered for the single organisation commissioning it.

We are not an agency that subcontracts delivery and applies a margin. Where an engagement requires a competency we do not hold, we say so and refer you to someone who does, which costs us the engagement and saves you a poor one.

And we are not a payment institution, a bank or a lender. Where a system we deliver accepts card payments, funds move through a licensed provider under an account in your organisation’s name. We write the integration code, nothing further.

Operating principles

Four principles we do not compromise, because compromising them is what causes programmes to fail

Scope before code

Nothing is built until the specification of screens, roles and business rules is documented and approved. It is an unglamorous document that prevents nearly every dispute an engagement can produce.

A single accountable lead

The engineer who designs your data model writes your interfaces and answers the phone in month six. Nothing is lost in a handover between departments.

Proven technology

Standard PHP, MySQL and JavaScript. No framework requiring an annual migration, nothing that ceases to function when a licence lapses, nothing another engineering team cannot read.

You own the result

Source code, database and accounts, all in your organisation’s name at handover. Being straightforward to leave is the only honest reason for a client to remain.

0Modules per standard deployment
0Weeks to first release
0Source code ownership
0Day warranty period
Delivery record

The classes of system we have delivered

Described by function rather than by client name, as most are internal systems their owners would prefer we did not advertise. Each is documented in full on the work page.

01Pharmacy operationsBatch and expiry inventory, counter transactions, procure-to-pay and daily reconciliationPHP / MySQL
02Distribution ERPMulti-site inventory, party ledgers, receivables, sales targets and expensesPHP / MySQL
03Freight and logisticsConsignments, driver settlements, landed cost and the customer invoice ledgerPHP / MySQL
04Education administrationFees and arrears, attendance, assessment, payroll and parent communicationsPHP / MySQL
05E-commerce with paymentsCatalogue, basket, card and wallet checkout, invoicing and delivery trackingPHP / MySQL
06Marketplace seller operationsInventory synchronisation, pricing rules, reorder planning and order reporting over vendor APIsPHP / MySQL
07Messaging automationWhatsApp Business API templates, reminders and delivery reporting integrated with a CRMPHP / Node
08Field sales CRMLead capture, ownership, scheduled follow-ups and conversion reporting by sourcePHP / MySQL
Frequently asked

On working with us

01Where are you based, and does it matter?

We are based in Lahore, Pakistan, and deliver remotely for clients in several countries. Discovery sessions are held on WhatsApp or video call at a time that suits your working day, and the written scope ensures nothing material depends on recollection of a conversation.

02Will you execute a non-disclosure agreement?

Yes. Send yours ahead of commencement. Even in its absence, what you disclose remains confidential: we do not publish client data, and we do not cite a client as a reference without prior written consent.

03We already retain a developer. Can you work alongside them?

Frequently, and it works best where responsibility is divided by module rather than by file. We can also assume ownership of a codebase written by others, in which case the first deliverable is a candid assessment of its condition, including the finding that remediation may cost more than replacement.

04What is the position a year after handover?

The system continues running on your infrastructure, because it has no dependency on us whatsoever. When you require a change you engage us and it is quoted, or you pass the code to another team and they carry it out. Both are acceptable, and both were the purpose of transferring the source in the first place.

05What are your response times?

Same business day for anything received Monday to Saturday between 10:00 and 19:00, typically within one to two hours. During an active engagement, any issue that has halted your teams is escalated to the front of the queue.

Next step

The initial consultation carries no charge and concludes with a written scope.

Even if you never build it with us, you retain a document stating precisely what your system must do, which is more than most programmes are ever given.

Submitting your enquiry